VIP CONCIERGE BLOG

Thinking Out Loud

VIP program strategy, cannabis retail clienteling, and what actually works in high-value customer marketing.

April 29, 2026 · 6 min read

Why Cannabis Dispensaries Need a VIP Program (And Why Most Fail Without the Right Infrastructure)

Every dispensary owner knows who their best customers are. They can pull a report and see the names. And then they send them the same mass text they send to the other 40,000 people on their list. That is the gap. Not intent. Infrastructure.

April 22, 2026 · 5 min read

How to Build a VIP Outreach List From Your CRM Data

The most common question I get from operators trying to start a VIP program is some version of this: how do we decide who to reach out to? Here is how I build a VIP outreach list from CRM data, and why the criteria matter more than the size.